BMW sees higher growth for premium segment

KUALA LUMPUR: BMW Group Malaysia expects the BMW brand to exceed the projected growth rate for the premium automotive segment in Malaysia this year.

Managing director Geoffrey Briscoe said based on the 2011 first-quarter results, the company had already surpassed the sales achieved in the same period last year by over 20% with 1,305 vehicles sold to date.

“I am confident, especially with the introduction of new models, we will once again achieve a record number of vehicle this year,” he said in a statement.

Meanwhile, based on Frost & Sullivan’s projections for this year, vehicle sales are expected to continue to increase, with the premium automotive segment, in particular, likely to rise by 5%. – Bernama

Briscoe said last year was another record year in terms of growth for BMW as it saw accelerated recovery from the global economic downturn across the globe and especially in Malaysia.

Last year, it managed record numbers, with a grand total of 4,509 vehicle sales in the country, comprising 4,006 BMWs, 222 Minis and 281 Motorrads.

– Bernama